Clayton Homes

A Simple Ask

No one in America can afford to buy a home. Buyers of all career paths and income levels are faced with an uphill battle of rising costs and limited buying power. Clayton’s newest product - eBuilt homes - arrive at the perfect cultural moment. They’re beautiful, strong, energy-efficient, and they cost much less to buy and half the cost to live in.

This campaign launches eBuilt nationwide, and faces the affordability crisis head on by showing the beautiful, nostalgic, imperfect moments of life, and posing the simple question, "is this too much to ask for?"